How Advanced Tuition’s website wins parents’ trust

Advanced Tuition is a London tuition centre for GCSE and A-Level students. We built a site that speaks to parents, who usually choose the tuition centre.

The brief

Advanced Tuition was founded in London in 2014. It runs GCSE and A-Level tuition, plus support for students applying to medicine, dentistry and university.

The students do the learning, but it’s usually parents who choose a tuition centre and pay for it. The site had to speak to them first and give them good reasons to trust the centre.

What we built

• A site written for parents, with the proof they look for near the top, such as small class sizes and DBS-checked tutors
• Separate pages for GCSE, A-Level, Medicine and Dentistry, UCAS and workshops, so each programme can rank on its own
• Reviews from parents, in their own words
• An Apply Now route on every page, and a direct login to the centre’s Moodle platform for current students
• A news section to keep fresh content going
• Structured data marking the site up as an educational organisation

After launch

Advanced Tuition kept us on for SEO and content. We’re building out the subject pages and report on performance every month.

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