What We Do

Where the story starts.

Media Relations

Building the relationships that carry a story

We build relationships with the editors, columnists and broadcast producers who shape how London talks about the categories our clients work in — long before there’s a story to pitch. That means targeted press outreach, exclusive story placement, and broadcast and podcast bookings that put your founder or spokesperson in front of the right audience, not just any audience. Every relationship is earned over years, not bought for a single news cycle.

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Brand Launches

One chance to set the story straight

A launch is the one chance to set the story straight from day one. We plan the full arc — from the first embargoed briefing to opening-night coverage — so that press, influencers and the public encounter your brand exactly as you intend it to be understood. That includes launch event strategy, media invitation lists built on genuine relevance, and the follow-up coverage that keeps a launch story alive for weeks, not a single evening.

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Crisis Communications

The first 24 hours decide how long a headline follows you

When something goes wrong, the difference between a headline that fades and one that follows a brand for years is almost always the first 24 hours. We help clients respond with clarity and honesty — drafting statements, briefing spokespeople, and managing press enquiries — so the story that gets told is the true one, on your terms, not the version that fills the vacuum if you stay silent.

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Campaign Strategy

Coverage without a plan is just noise

Coverage without a strategy behind it is just noise. We build campaigns around a single clear narrative, then plan the sequence of moments — announcements, features, partnerships — that keep that narrative building month over month. Every campaign closes with a proper analysis of what landed and why, so the next one starts smarter than the last.

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